Faculty

Sara El-Tayeb

Faculty Lead — Property Marketing

Property positioning, campaign design and demand generation

Experience: 14years
Courses taught: 3

Biography

Sara leads the property marketing faculty and designed BRC's Property Marketing Professional program.

She has worked on residential launches and portfolio marketing across both developer and brokerage sides, and is direct about what most property marketing gets wrong: it starts with assets instead of starting with a decision about who the property is genuinely for.

Her courses are structured around a single measurable outcome — qualified enquiries at a defensible cost — rather than reach or impressions.

Professional highlights

01Designed the Property Marketing Professional program
02Teaches campaign measurement by cost per qualified enquiry
03Developed BRC's property presentation and viewing standards

Teaching

Courses taught by Sara

Marketing
Practitioner13 hours
Property Marketing
Positioning, presenting and promoting property so the right buyer arrives already interested.
5 modules23 lessons
Taught by Sara El-Tayeb
Sales
Practitioner11 hours
Lead Generation for Real Estate
Building a predictable flow of qualified enquiries instead of waiting for the portal to ring.
5 modules21 lessons
Taught by Sara El-Tayeb
Marketing
Foundation9 hours
Property Presentation Mastery
Running viewings and presentations that advance a decision rather than fill an afternoon.
4 modules18 lessons
Taught by Sara El-Tayeb

Also teaching

Other BRC faculty

Khalid Al-Mansour
Head of Sales Faculty
Residential and off-plan sales process design
18 years in the industry
Reem Al-Harbi
Faculty Lead — Negotiation & Client Psychology
Negotiation, closing and buyer decision behaviour
15 years in the industry
Omar Nashed
Faculty Lead — Investment & Valuation
Investment analysis, valuation and market research
22 years in the industry