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BRC
MarketingPractitioner

Property Marketing

Positioning, presenting and promoting property so the right buyer arrives already interested.

Taught bySara El-TayebFaculty Lead — Property Marketing

About this course

Property marketing is not photography and a portal listing. It is deciding who the property is genuinely for, what would make that person act, and building every asset — copy, images, tour, campaign — around that decision. This course treats marketing as demand generation with a measurable cost per qualified enquiry.

What you will be able to do

  • Define a defensible target buyer for a specific property rather than 'everyone'
  • Write listing and campaign copy that sells a decision, not a specification list
  • Brief photography, video and floor plans to a professional standard
  • Build a launch plan across portals, social, email and direct outreach
  • Measure marketing by qualified enquiries and cost per enquiry, not impressions

Who this is for

  • 01Consultants responsible for their own listings
  • 02Developer and brokerage marketing staff
  • 03Agents launching new inventory or off-plan releases

Curriculum

5 modules · 20 lessons

  1. 01.01Every property has a narrow real buyer20 min
  2. 01.02Building a buyer profile from evidence24 min
  3. 01.03The single positioning statement18 min
  4. 01.04Positioning against the local comparison set21 min

Your instructor

Portrait of Sara El-Tayeb

Sara El-Tayeb

Faculty Lead — Property Marketing

Sara leads the property marketing faculty and designed BRC's Property Marketing Professional program.

  • Property positioning
  • Campaign and launch planning
  • Listing and presentation quality
  • Lead generation systems
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