LeadershipLeadership
Real Estate Sales Leader
For managers accountable for a property sales team: standards, pipeline discipline, coaching and performance.
- Modules
- 6
- Courses
- 3
- Stages
- 3
- Commitment
- 6 modules · approximately 4 months part-time
The program
Sales leadership in real estate is usually learned by accident. This program treats it as a discipline with its own practices — defining and publishing a standard, running a pipeline review that produces decisions, coaching from observation rather than opinion, onboarding new agents to productivity, and handling underperformance early and fairly. It is built for people who already carry a number and now carry other people's numbers as well.
What you will be able to do
- Publish a sales standard your team can be measured against
- Run a weekly pipeline review that changes behaviour
- Coach individual conversations using observed evidence
- Onboard a new consultant to productivity on a defined path
- Manage underperformance early, fairly and on the record
How the program is sequenced
Each stage builds on the one before it. The courses listed are the core of that stage; applied work and assessment sit between them.
Program stages
- 01
Foundation
Modules 1–2
The transition from selling to managing, and the definition of a sales standard.
LeadershipLeadership
- 02
Practitioner
Modules 3–4
Pipeline review, forecasting discipline and coaching practice.
Sales
- 03
Leadership
Modules 5–6
Onboarding, development planning, performance management and building the practice around you.
Brokerage
Other BRC programs
Other programs
Flagship career track01Real Estate Sales Professional
The complete professional path for a real estate consultant — from industry foundations to closing, follow-up and personal performance.
- Modules
- 10
- Courses
- 6
- Entry level
- Practitioner
Specialist track02Property Marketing Professional
Positioning, campaign design and demand generation for property — measured by qualified enquiries, not impressions.
- Modules
- 5
- Courses
- 3
- Entry level
- Practitioner
Practice track03Broker Development Program
Running a brokerage as an operating business: listings, compliance, unit economics and reputation.
- Modules
- 6
- Courses
- 3
- Entry level
- Advanced

Next step
Ready to start Sales Leader?
Enrolment is handled directly by the BRC admissions team. Tell us about your experience and we will confirm entry, scheduling and fees in writing.