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BRC
Specialist trackEntry level · Practitioner

Property Marketing Professional

Positioning, campaign design and demand generation for property — measured by qualified enquiries, not impressions.

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Modules
5
Courses
3
Stages
3
Commitment
5 modules · approximately 3 months part-time

The program

This track is for the person responsible for making a property sell. It starts with positioning — deciding who the property is genuinely for — then builds the asset set, the channel plan and the launch sequence around that decision. Every module ends with a measurable output, and the program's assessment is a complete launch plan for a real property with a defensible cost per qualified enquiry.

What you will be able to do

  • Define a defensible target buyer for a specific property
  • Brief and evaluate photography, video, plans and copy
  • Build a channel plan across portals, social, email and outreach
  • Sequence a launch across the critical first ten days
  • Report on marketing by qualified enquiry and cost per enquiry
Progression

How the program is sequenced

Each stage builds on the one before it. The courses listed are the core of that stage; applied work and assessment sit between them.

Program stages

  1. 01

    Foundation

    Modules 1–2

    Positioning the property and building the asset set to a professional standard.

  2. 02

    Practitioner

    Modules 3–4

    Channels, campaign construction and the launch sequence.

  3. 03

    Advanced

    Module 5

    Measurement, diagnosis of an underperforming campaign, and re-launch.

Also available

Other BRC programs

Other programs

  • Flagship career track01

    Real Estate Sales Professional

    The complete professional path for a real estate consultant — from industry foundations to closing, follow-up and personal performance.

    Modules
    10
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    Practitioner
    View program
  • Leadership track02

    Real Estate Sales Leader

    For managers accountable for a property sales team: standards, pipeline discipline, coaching and performance.

    Modules
    6
    Courses
    3
    Entry level
    Leadership
    View program
  • Practice track03

    Broker Development Program

    Running a brokerage as an operating business: listings, compliance, unit economics and reputation.

    Modules
    6
    Courses
    3
    Entry level
    Advanced
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Next step

Ready to start Marketing Professional?

Enrolment is handled directly by the BRC admissions team. Tell us about your experience and we will confirm entry, scheduling and fees in writing.

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