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BRC
SalesPractitioner

Lead Generation for Real Estate

Building a predictable flow of qualified enquiries instead of waiting for the portal to ring.

Taught bySara El-TayebFaculty Lead — Property Marketing

About this course

Agents who depend entirely on inbound portal leads have no business — they have a subscription. This course builds a diversified generation system: a worked database, a defined territory, referral discipline, professional outreach and a content presence, measured weekly against a target number of qualified conversations.

What you will be able to do

  • Set a weekly activity target derived from your actual conversion rates
  • Work an existing database systematically instead of letting it decay
  • Run professional outreach that does not damage your reputation
  • Build a referral system rather than hoping for referrals
  • Diversify so no single channel can remove your income

Who this is for

  • 01Consultants dependent on inbound portal enquiries
  • 02Agents rebuilding a pipeline after a slow quarter
  • 03Sales managers setting activity standards for a team

Curriculum

5 modules · 18 lessons

  1. 01.01Your real conversion rates19 min
  2. 01.02From income target to conversations per week23 min
  3. 01.03Why activity targets fail without measurement16 min

Your instructor

Portrait of Sara El-Tayeb

Sara El-Tayeb

Faculty Lead — Property Marketing

Sara leads the property marketing faculty and designed BRC's Property Marketing Professional program.

  • Property positioning
  • Campaign and launch planning
  • Listing and presentation quality
  • Lead generation systems
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