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MarketingFoundation

Property Presentation Mastery

Running viewings and presentations that advance a decision rather than fill an afternoon.

Taught bySara El-TayebFaculty Lead — Property Marketing

About this course

A viewing is not a tour. It is a structured opportunity to test a hypothesis about what this buyer needs and to move them one defined step closer to a decision. This course covers preparation, sequencing, narration, handling the difficult question in the room, and the follow-up that turns a viewing into a next step.

What you will be able to do

  • Prepare a viewing around a specific buyer's stated criteria
  • Sequence a property so its strongest feature lands at the right moment
  • Narrate a space without talking over the buyer's own reaction
  • Answer a difficult question honestly and in the room
  • Convert a viewing into an agreed, dated next step

Who this is for

  • 01New consultants running their first viewings
  • 02Developer sales staff presenting show units and off-plan
  • 03Agents whose viewings rarely produce a next step

Curriculum

4 modules · 17 lessons

  1. 01.01Confirming why this property, for this buyer18 min
  2. 01.02Route, sequence and timing20 min
  3. 01.03Preparing for the property's weakest point19 min
  4. 01.04The pre-viewing message14 min

Your instructor

Portrait of Sara El-Tayeb

Sara El-Tayeb

Faculty Lead — Property Marketing

Sara leads the property marketing faculty and designed BRC's Property Marketing Professional program.

  • Property positioning
  • Campaign and launch planning
  • Listing and presentation quality
  • Lead generation systems
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