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BrokerageAdvanced

Broker Development

Running a brokerage practice as a business — listings, compliance, economics and reputation.

Taught byYousef BarakatFaculty Lead — Brokerage & Sales Leadership

About this course

Most brokerages are a collection of individual agents sharing an office. This course treats the brokerage as an operating business: where listings come from, what a compliant file looks like, how the unit economics actually work, and how a practice builds a reputation that generates instructions without advertising.

What you will be able to do

  • Build a repeatable listing acquisition process rather than relying on referrals
  • Run a compliant transaction file that survives audit
  • Understand brokerage unit economics: cost per agent, cost per transaction, break-even
  • Set and enforce practice standards across a team
  • Build a local reputation that produces inbound instructions

Who this is for

  • 01Brokerage owners and principals
  • 02Senior agents moving into practice ownership
  • 03Operations and compliance staff in property firms

Curriculum

5 modules · 18 lessons

  1. 01.01Where brokerage revenue actually comes from21 min
  2. 01.02Cost per agent and cost per transaction24 min
  3. 01.03Break-even and the productivity threshold20 min
  4. 01.04Why growth without unit economics fails18 min

Your instructor

Portrait of Yousef Barakat

Yousef Barakat

Faculty Lead — Brokerage & Sales Leadership

Yousef leads BRC's brokerage and leadership faculty, covering practice operations, compliance and the management of property sales teams.

  • Brokerage operations
  • Sales management
  • Coaching and performance
  • Compliance and practice standards
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