NegotiationReal Estate Negotiation
A structured method for negotiating property transactions where the relationship has to survive the negotiation.
Taught by Reem Al-Harbi
Faculty
Faculty Lead — Negotiation & Client Psychology
Negotiation, closing and buyer decision behaviour

Reem teaches negotiation, closing and client psychology at BRC, and is the author of the college's negotiation preparation framework.
Her background is in high-value residential and mixed-use transactions, where negotiations run for months across several parties and the relationship has to survive the deal. That experience shapes her core argument: negotiation is a preparation discipline, not a personality trait.
She is particularly interested in the boundary between influence and manipulation, and teaches an explicit ethical line that BRC graduates are expected to hold.
NegotiationA structured method for negotiating property transactions where the relationship has to survive the negotiation.
Taught by Reem Al-Harbi
Most requestedSalesClosing treated as a consequence of a well-run process, not a technique applied at the end of a badly run one.
Taught by Reem Al-Harbi
Customer ExperienceHow people actually decide about property — and what that means for how you conduct the conversation.
Taught by Reem Al-Harbi

Head of Sales Faculty
Residential and off-plan sales process design
18 years in the industry

Faculty Lead — Investment & Valuation
Investment analysis, valuation and market research
22 years in the industry

Faculty Lead — Property Marketing
Property positioning, campaign design and demand generation
14 years in the industry

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Explore professional learning designed for the people who sell, market, manage and invest in property.